Women’s fashion boutique opening at Promenade Pop Up Shop – The Morning Call

Sweet Diehl Boutique, a women’s fashion boutique founded by local entrepreneur Andrea Diehl, held a grand opening on Saturday in the brand-new Promenade Pop Up Shop at the Promenade Shops at Saucon Valley. Sweet Diehl Boutique will be located next to Carter’s and Oshkosh B’gosh.

“The new pop-up location will be Andrea’s second area storefront,” says Natalia Stezenko, senior general manager for The Promenade Shops at Saucon Valley. “Open seven days a week, guests will find tops, bottoms, dresses, shoes, outerwear, accessories and more in the store, introducing them to a new brand in the center’s convenient pop-up location.”

“At Sweet Diehl Boutique, we understand that fashion is not one-size-fits-all. That’s why we handpick a diverse range of styles that cater to every body type, ensuring that our customers feel confident and beautiful in everything they wear,” says Diehl. “Whether someone is petite, curvy, or somewhere in between, we have something special just for them.”

“We are proud to support local entrepreneurs like Andrea, and we invite others in the community who would like to test the waters with their own brick-and-mortar location to experience the Promenade Pop Up Shop as well,” says Krista Berardelli, marketing director and business development manager for the center.

The new Promenade Pop Up Shop is a dedicated 1,500-square-foot space that gives local entrepreneurs an opportunity to showcase their retail brands. New at The Promenade Shops at Saucon Valley, the Promenade Pop Up opportunity will help fledgling retailers expand their reach into a temporary brick-and-mortar space at the shopping center while also introducing the community to a growing roster of new businesses.

Those interested in launching a pop-up retail location at The Promenade Shops at Saucon Valley can go to or email Bil Ingraham at for information.

New tenant for former Sears building

A flooring chain store will open in the former Sears location at Whitehall Mall, a mall official confirmed Monday.

A spokesperson for Washington Prime Group, owner of the shopping center in Whitehall Township, said Floor & Decor will be moving into the location.

The Atlanta-based Floor & Decor is a specialty retailer of hard-surface flooring, she said. It is expected to open early next year.

The Atlanta-based retailer offers flooring, as well as tools for hard-surface flooring projects, according to its website.

Demolition on the former Sears site began in late June. Built in 1966, it was one of the last remaining Sears in the Lehigh Valley.

Sears was in a two-level, 212,850-square foot building for over 50 years.

It closed three years ago.

Historic Norco restaurant on America’s Best Restaurants

Hanoverville Roadhouse will be hosting a visit from America’s Best Restaurants. They will be filming on location from 3 to 6 p.m. on Tuesday, Aug. 15.

America’s Best Restaurants is a national media and marketing company focusing on bringing attention to local, independently owned restaurants. Popular dishes will be highlighted, along with an on-camera interview with owner Mark Dennis about the restaurant’s place in the community. The episode will be aired extensively on social media channels at a later date.

Dennis, who owns a construction company, went to bartending school as a teen to have a fun side job for extra cash. He managed a couple of bars in Los Angeles before moving back to the area, eventually starting the construction business but always bartending on the side.

He bought Hanoverville Roadhouse a little over five years ago, and the construction background came in handy as the 200-year-old building needed a big facelift. Three months after back surgery, and during the downtime for restaurants during the pandemic, he renovated it on his own, though he admits that his “mother came in and painted.”

Due to a developer changing the traffic pattern in the area, Dennis says a lot of people think he is closed. He wants his experience on the Roadshow episode to help let people know he is still in business.

“I just want to get the word out there that we’re still here, and where we’re at,” he says, adding that he knows the restaurant is hard to get to. “It’s very frustrating.”

Dennis preserves the town’s local history by purchasing memorabilia from now-closed attractions. Items from the Boyd Theatre, the sign and front doors of the Newberg Inn, and prints of historic Bethlehem are all on display in the restaurant. Additionally, the eatery is said to be haunted.

“We just had a film crew here last September for an episode for a paranormal show,” he says, adding that the show Ghost Hunters paid a visit when it was under the previous owner. “We’ve caught things on tape. People experience things when they’re here for dinner.”

Popular menu items that may be featured on the episode include the reuben pierogies, a recipe that Dennis says he came up with in his sleep, and the best-seller butter rum chicken, which has pineapple and cashews in a butter rum sauce.

When she’s not painting, Dennis’ septuagenarian mother makes all the desserts, including piecaken, a pie baked within a cake. At least a dozen homemade desserts are available daily.

The restaurant’s finished episode premiere date will be announced on its Facebook page and will be featured on America’s Best Restaurants’ website at

Restaurants featured on the ABR Roadshow are found through customer nominations or by a restaurant applying to be featured at

The Hanoverville Roadhouse, 5001 Hanoverville Road, Bethlehem, 610-837-1122, is closed Sunday and Wednesday. For information, go to

New Sheetz coming

A new Sheetz in the Lehigh Valley is expected to open soon.

The chain’s seventh area location, at 2939 Lehigh St. in Allentown, is expected to open at 8 a.m. Saturday. A celebration at the store is scheduled for 9 a.m. Aug. 14, the company confirmed Friday.

The Altoona-based gas station and convenience store, which offers a variety of made-to-order food and drinks, has about 670 locations throughout Pennsylvania, West Virginia, Maryland, Ohio and North Carolina.

Its presence in the Lehigh Valley has increased over the past few years as it and Wawa ramp up their rivalry. One opened in Upper Macungie Township last September

ArtsQuest wine events this fall

ArtsQuest is bringing two events to the south Bethlehem this fall, both involving wine.

A new Old World Wine Dinner and Fall Winefest & Market will be held at 6:30 p.m. Sept. 20 in the Fowler Blast Furnace Room, on the second floor of the ArtsQuest Center on the SteelStacks campus. A two-session Fall Winefest & Market will be held Sunday, Oct. 29, at the Banana Factory.

The Old World Wine Dinner is produced in partnership with Jay Nee of Juniper and Grain. This four-course dinner, provided by Levy Restaurant, will be paired with wines from around the greater Mediterranean Sea region. To view the menus of each course visit the SteelStacks website.

“I’m so excited to explore these wines and food from Greece, Austria, Lebanon and Portugal,” Jay Nee, Founder and Consultant of Juniper and Grain, said in a news release. “These lesser-known wine regions have a wonderful, rich history that should be explored by anyone who likes wine. The culinary team has put together a series of great dishes which will allow our guests to themselves to experience different cultures.”

This event is for those 21 and older. Tickets are $99 and go on sale to the general public on Thursday on the SteelStacks website.

Fall Winefest & Market

The first session of the Fall Winefest & Market on Oct. 29 will begin at 12 p.m. with the second session at 3 p.m. Wineries across Pennsylvania will be represented.

Participating wineries include: Cellar Beast Winehouse, Clever Girl Winery, Easton Wine Project, Mount Bethel Farms, Renegade Urban Winery, Rowan Asher Winery. Sleepy Cat Urban Winery. Sorrenti Family Estate and Tolino Vineyards.

“We are thrilled to be working with some of our region’s best wineries again! After selling out this year’s Winter Winefest, we have put together an event that celebrates both the time of year and the hard work that these vintners do day in and day out,” said Ryan Hill, senior director of programming.

Fall Winefest and Market is also a 21-and-older event. Tickets went on sale July 25 for Early Bird, ending at 11:59 p.m. Aug. 20. Tickets are $19 for ArtsQuest members and Circle Donors and $24 for the general public.

The regular sale begins Aug. 21 and ends at 11:59 p.m. Oct. 22. Tickets for ArtsQuest members and Circle Donors are $24 and for the general public $29. Week of show ticket prices for ArtsQuest members and Circle Donors are $29 and for general public $34, starting on Oct. 23 until the event. Tickets can be purchased at

In addition, you can purchase an add-on to your general admission ticket for a Mini-Wreath Craft. Create your own unique and beautiful mini wreath from a mixture of dried and faux flowers and greenery. The Mini-Wreath Craft will have two sessions. Session one begins at 1:15 p.m. and session two begins at 4:15 p.m.

New retail coming to Promenade Shops

The Promenade Shops at Saucon Valley announced it will soon welcome Club Champion, a custom golf club fitting company with more than 120 locations worldwide. The new 2,668-square-foot Club Champion is expected to open in the fourth quarter at The Promenade Shops at Saucon Valley between Torre and GailGray Home Furnishings & Design.

“Club Champion will be an important addition to the tenant lineup at The Promenade Shops at Saucon Valley, further strengthening the variety of in-demand offerings we provide to our shoppers,” says Natalia Stezenko, senior general manager of the shopping center. “Through this addition, local golfers will be able to easily access custom club fitting services that will help them perfect their swing and enjoy their time on the golf course to the fullest extent possible.”

“We’re excited to bring the best club fitting experience in the world to golfers in the Center Valley area,” says Nick Sherburne, founder of Club Champion. “This is a data-driven, Tour-level experience that yields real results on the course, no matter the player’s skill level.”

Club Champion helps golfers achieve measurable game improvement through custom club fitting so golfers can get more from their clubs. The company uses 65,000 head, shaft and grip combos to design and fine-tune custom clubs. Master Fitters use real-time data and technology to improve distance, accuracy and increase golfer confidence.

Morning Call staff members Christopher Dornblaser and Ann Lowy contributed to this report. Women’s fashion boutique opening at Promenade Pop Up Shop – The Morning Call

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