Perfume fragrances usually bring us memories of moments and are usually a fingerprint that distinguishes us, since it is the aroma we choose to associate us with it. The use of perfumes is increasingly every day, and although they have existed for 5,000 years, their aromas have not changed much.
However, the perfume industry is going through some changes, because customers (of new generations) look for other types of products, more natural and sustainable.
That is why the most avant -garde companies have adapted, and even some have been formulated and created considering these guidelines. Such is the case of Dossier, a company that performs perfumes by raising totally different values from those that are usually associated with the ostentation of the industry in general.For example, its “Floral Honeysuckle” fragrance, inspired by gucci bloom, is a vegan and free of animal cruelty, also does not contain parabens, dyes, and is free of phthalate.
It happens that social standards are changing and the new generations intend greater transparency, more neutral aromas, to meet the artisan that makes perfumes, etc. These trends are reformulating the sector and avant -garde companies understand it. But to understand this better, let’s take a closer look to the perfume industry.
The origins of the perfume
The origin of the perfume dates from the Stone Age, even if it is difficult to believe. At that time, a mixture of resins, aromatic wood and incenses that were used in the rituals were discovered. That aroma was impregnated in people, who were later aware of that fact. Thus began the path of the perfume we use today.
In 3500 B.C. Fragrances were created with plants and flowers among other ingredients and used to have the consistency of an oil. Later, the Greek civilization elaborated all types of fragrances with flowers and plants of the Mediterranean, which were highly appreciated.
The peak of fragrance culture came with the Romans, since for them the perfume was very important and linked it to high classes and religious beliefs. Then in the Middle Ages, the perfumes settle as part of the personal care of the wealthiest classes.
The perfume today
From those remote times, which we have mentioned above, until today, the perfume has traveled a long way. Such is so, that today, almost no one leaves their home without before throwing a few drops of some type of perfume on.
The person responsible for this is the Frenchman Jean-Marie Farina; who created toilet water (Eau de Cologne) with a fresh and light aroma. This perfume had such success that it would later be reproduced and copied to be marketed, giving rise to what we know today as perfumes.
Through so many centuries, perfume has strengthened strong in societies. Today the perfume industry generates billions of dollars. In 2021 the average price of perfumes rose 15% in relation to the previous year, the values of premium perfumes are really high, but consumers are willing to pay anything to afford to bathe in their favorite fragrances.
However, as we had mentioned, the perfume industry is facing a transformation due to the new requirements of today’s society. The new generations no longer seek the ostentatious, luxurious and extremely expensive, but are inclined to more natural and neutral versions with the same quality in their products.
The new trend in perfumes: Dossier
This is how companies, that propose other values, are interested in manufacturing perfumes according to current standards. Dossier focuses on making premium fragrances available to everyone, with economic values, without ostentations regarding packaging and marketing, offering quality in its products through a simple container.
Its fragrances, such as “Floral Honeysuckle”, inspired by gucci bloom, intend to reflect the particularity and individuality of users trying to make them feel good about themselves.
In addition, this company is concerned that the perfumes are good for their customers and for the planet, following strict safety standards and formulating ethical and sustainable products, vegan, 100% ecological and free of animal cruelty, with non-toxic high quality ingredients.
These issues and values are factors that compete a lot to new generations, who have greater ecological awareness and respect for other species.
Dossier also focuses on modifying the packaging guidelines, which is usually expensive and very excessive in this industry. They simplified it, so that the cost is not reflected in the product, but also use recyclable materials to be environmentally respectful and to help reduce pollution.