About 51% of all website traffic comes from organic searches. In fact, leads from search engine optimization (SEO) are more likely to become customers than those from ads. About 60% of marketers are prioritizing SEO as a result.
Unfortunately, there are many SEO myths that are impacting the marketing industry. Believing these myths could hurt your SEO campaign.
Read on to discover the top myths you should ignore when planning your marketing efforts in 2022. Ignoring these myths will help you make more informed marketing decisions. You can plan a stronger campaign, enabling you to reach more customers online.
Set your business up for success. Discover the top myths you need to avoid with this guide today.
- SEO is Dead
One of the biggest SEO myths that can hurt your marketing efforts is the claim that SEO is dead.
Pull up your Google Search Console or Google Analytics platform and review your recent web traffic stats. You can see which blog posts and pages are generating website traffic through Google.
SEO isn’t dead. In fact, there are multiple ways you can use SEO and Google to generate website traffic. For example, you can rank for featured snippets, which appear at the top of a search page.
You can improve your local SEO strategy by optimizing your Google My Business listing.
In fact, nearly 30% of all mobile searches are related to location.
Focusing on SEO can help you generate more website traffic than ever before. Higher rankings can help boost your credibility and brand visibility, too.
- Google Only Chooses Fresh Content
As you discover new SEO myths, you might hear a lot about republishing content.
You can still generate traffic for older posts. Updating these posts with new statistics or imagery could benefit your rankings further. You can learn more about producing SEO content here.
- Social Signals Help Rankings
Sharing different types of SEO content on other websites can help you generate traffic, which can lead to better rankings. Posting on social media alone won’t boost your rankings, though.
Rather, you can use social media to gain more exposure and backlinks, which can help.
- PPC Won’t Help
Pay-per-click (PPC) advertising can help you generate more brand awareness and website traffic. Google will recognize you’re generating more traffic. It might decide to boost your organic rankings as a result.
Higher organic rankings will lead to even more traffic in the future.
- SEO is a One-Time Strategy
SEO isn’t a one-and-done strategy. It’s not enough to share a single blog post or focus on a single keyword. Instead, you can focus on a range of keywords and post different types of SEO content throughout the year.
Maintaining a strong SEO campaign will help you generate backlinks and traffic constantly.
Otherwise, your website content might look stale.
Reconsider Your Campaigns: 5 SEO Myths to Ignore This Year
Don’t let these SEO myths impact your SEO campaign this year. Instead, give your marketing efforts the boost they need. A stronger campaign will help you generate more leads and sales.
With stronger SEO, you can set your business up to grow!
Need more help? Check out our guides for more useful tips today.