Especially for the elderly and people with physical disabilities, to eliminate the difficulty of opening stubborn bottle caps, Boyers Food Market became the first supermarket chain in the country to introduce new easy-to-open lids for its pasta sauce products.
The patented EEASY lid allows the consumer to vent the jar. press the button on the lid.
You can remove the lid with less force than usual.
“With Boyer’s new line of pasta sauces, we’re giving people a great product, but we’ve decided that just isn’t enough,” said Anthony Gigliotti, executive vice president of sales and marketing for Boyer’s. said in a press release. “We also wanted to give them a better consumer experience and put an end to the frustration of struggling to open a bottle trying to have dinner at the table.”
Boyer’s will host a ribbon-cutting ceremony at its Orwigsburg location on October 12 to celebrate the introduction of EEASY lids on all four of its private label pasta sauce lines (meat, mushroom, traditional, and tomato basil). I got
As of October 12th, EEASY lidded sauces are on display at Boyers Market in Pennsylvania.
About 26% of the U.S. population has a disability that prevents them from opening traditional jars, and millions more struggle with conditions like arthritis, tendonitis and carpal tunnel syndrome. According to Consumer Convenience Technologies, an Ohio-based packaging solutions company, the EEASY lid.
The company notes that in Pennsylvania alone, approximately 3 million people have arthritis, and more than 2 million are over the age of 65.
Brandon Bach, president of Consumer Convenience Technologies, said the EEASY Lid opens up the market to people with age-related difficulties and disabilities, while making it easier for people of all ages who have struggled to open a bottle. It states that it is designed so that the jar can be opened. press release.
“EEASY Lid… eliminates the dangerous hacks people resort to when opening bottles,” said Bach.
According to Consumer Convenience Technologies, the EEASY LID is the first major jar lid innovation in over 75 years.
Futa has had some success in implementation before.
The study found a 341% increase in sales of sauce jars with EEASY lids.
All 19 Pennsylvania stores now feature lids on Boyer’s brand of pasta sauce, according to the supermarket.
Boyer’s has four locations in Berks County, Barnville, Birdsboro, Fleetwood and Ummelsdorf.
https://www.dailylocal.com/2022/10/19/boyers-markets-first-supermarket-in-the-nation-to-sell-products-with-easy-to-open-lids/ Boyer’s Markets is the first supermarket in Japan to sell easy-to-open products.