Why Mobile Optimisation is a Must for Business Websites

Meta: Mobile optimisation is something that all businesses need to ensure they have in place for their websites. Find out more about why this is a must here.

If you wish to offer products and services online, you need to make sure that you have a great website to do this with. A big part of this will be ensuring that your site is fully optimised for mobile browsers. No matter what services you might offer, you need to ensure that this service is in place. Let’s look at some of the reasons why.

A Big Rise in Smartphone Users

Obviously, there has been a big rise in the number of people who use their smartphone to browse the internet and buy goods and services online. Once upon a time, the only way to do this would have been to use a desktop or laptop.

However, it is thought that there are approximately 4.28 billion unique mobile internet users. This means that approximately 90% of those who have a mobile device use it to go online in some capacity. To not accommodate them on your site means that you might run the risk of alienating many potential clients.

Responsive Web Design

It is incredibly easy to optimise your website for mobile browsers. In fact, there are several ways that you can do so! One of the most popular is to introduce a responsive web design to your site. This means that the site will adjust to fit the browser window perfectly, no matter how big or small that might be.

This can clearly be seen at sites across the internet, such as the online casino NetBet platform for example. Platforms like this are simple to navigate, intuitive and makes for an easy browsing experience – no doubt part of the reason why these type of platforms are so popular. Whether you are updating your site or creating a new one, you need to make sure that mobile optimisation is high on your list of priorities.

Changes to SEO

The many changes that mobile browsing has brought about have also affected search engine optimisation, or SEO. If you have only optimised for desktop or laptop-based searches, your rankings might slip as you are not correctly optimising for mobile.

This is because we can search very differently when on mobile. On a computer, we use short phrases or keywords. On mobile, we are more likely to use a voice search function, like Siri or Cortana. This means that we will articulate the search as a full question. In turn, this means that the keywords are slightly different, and searches will be fulfilled a little differently. These changes have to be compensated for, and this will mean adjusting the SEO practices of your site.

You might not think that you have to make many changes for mobile browsers, but that simply isn’t true. If you have a website that you use for business or otherwise, you need to ensure that mobile users will be able to access it and interact with it without any issues. Fail to do so, and you could run the risk of alienating a potentially massive part of your audience before they even get to see what you offer.

 

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