With the US generating around £466million and France around £102million thanks to their purchasing of UK TV shows, it is clear that when it comes to making TV the UK does something right. TV watching throughout the UK is a popular pastime with streaming apps and on-demand TV becoming more popular all the time. Why is the UK TV industry so good at exporting TV worldwide?
Adapting For The Target Audience
When it comes to putting out British shows to an international audience, this can be done in two ways. Firstly, the version made for a British audience can simply be purchased and shown exactly as it was here abroad. Reality TV seems to do well with this approach as do long-standing shows like Doctor Who. Another way is for the rights to the show to be sold and the country creates their own version; of which The Office (US) is a great example. One thing that The Office (US) did well was put out a short first season of just six episodes – this allowed them to see audience reactions and judge how well future episodes would do. After these six episodes they decided to change the jokes to be more suitable to a US audience, and it went on to be one of the most-watched TV shows in 2020 and has nine seasons under its belt.
Listening To Social Media
Social media is an invaluable tool for any marketing company and TV exports are no exception. It is not unusual to see a popular TV show trend on Twitter when it is being shown live in the UK. This gives production companies an easy way to carry out audience research and gain a firm understanding of how audiences are responding, as it happens. It also gives them an easy way to see how much international audiences are talking about shows such as Downton Abbey; and whether there is already an interest for any particular entertainment show to be shown elsewhere.
A Passion For All Things British
Of course, the fact that lots of the world have an interest in British culture and all things British really helps. American audiences in particular are fascinated with how the English live and as such any shows that give people a snapshot into this have a great chance of being popular. Classic British shows such as Agatha Christie’s Poirot are a testament to this. However, it isn’t just classic shows that international audiences love – according to online casino Betway reality shows like Love Island and even Big Brother where people can get a feel of what it is like to be British are popular with audiences all over the world. Combined that with another show called Come Dine With Me, and we find that they helped the UK TV industry reach a staggering $223 million in revenue which amounts to 11 per cent of its total sales.
The UK is so good at exporting TV worldwide simply because they listen to what their audience wants and makes this happen – whether that is showing the programme in its original format (Downton Abbey) or remaking it for the new audience (The Office).