The Children’s Place has fully grown up

Spend more time spending your money. It was an early fall day in Portsmouth Market Square, and the push for national retailers to start holiday shopping earlier than ever has been largely untouched. I often shop online. Amazon is my best friend. Are you taking advantage of deals that literally started today? Yes. Offering early deals like this gives consumers more time to hunt for bargains and spread them, according to retailers across the country. But not everyone is buying. It’s definitely going to cut back a bit from where we normally are. just the cost. All in all a definite improvement. But according to his September survey for the Coalition, 62% of his consumers plan to prioritize spending on holiday gifts. And while 43% say they can’t really afford it, many invest in savings, take off credit card debt, use postpaid services and sell things to make the holidays a reality. I even do that. we have to love life. We are all finally over COVID. I have to move forward. We know people are optimistic and ready to shop.GEE WILL OCCURS is now ahead of 2019 sales, but before we can stock up sooner than ever. In, there are some bad problems with supply chain issues. Shop now for the best selection. And we literally don’t know what’s coming back, so I mean literally now. It is hypothetically lengthening the time we have to ship the package to avoid the delivery of our

Related video above: Buying holiday gifts, let’s admit it’s starting to sell early: Adults have basically been dressing like kids for the past two years. I choose comfortable pajamas, sweatshirts, joggers, shorts and tees to sleep, lounge and work. “Casual comfort” that can be worn all day is now a tailoring standard that even adults can accept.The Children’s Place, which sells children’s clothing, is trying to fully incorporate adult clothing. The retailer Wednesday launched a new sleepwear and loungewear brand called PJ, where it specifically targets millennials and Gen Z. Priced between $10.95 and $69.95, PJ Place’s products include pajama sets, robes, thermal sets, graphic t-shirts, socks and slippers for young adult and older shoppers. This collection is sold online exclusively at PJPlace.com. Reality TV star Khloe Kardashian and her mother Kris Jenner are among the many celebrities and influencers who have helped market the brand. It is the first independent, fully grown-up brand under the umbrella. In addition to the eponymous store, the company also operates specialty children’s chains Gymboree, Baby Place and tween fashion brand Sugar & Jade. Jane Elfers, her CEO of The Children’s Place, Inc., said in her statement: The retailer has been selling family pajamas tied specifically for the holiday season for several years, according to Maegan Markee, her senior marketing vice and her president at The Children’s Place Inc. rice field. .Especially for Halloween, Christmas, Easter and other holiday themed family her pajama sets. id marquee. “We realized how much business we’re doing with these and the opportunity to appeal to customers who haven’t yet parented.” Overall. The move is also designed to get young millennials and Gen Z shoppers into the children’s side of the business long before they become parents. List’s Maria Rugolo says it’s a smart move to target the adult sleepwear and loungewear market. The men’s sleepwear category nearly doubled in sales in 2021 and “continues to grow above that this year.” Sales of women’s sleepwear and loungewear also nearly doubled last year, she added. Wear pajamas and loungewear even outside. ”

Related video above: Buy Holiday Gifts, Early Sale Starts

For the last two years, adults have basically dressed like children. I choose comfortable pajamas, sweatshirts, joggers, shorts and t-shirts for sleeping, lounging and working.

Recognizing that all-day “casual comfort” is now a tailoring standard acceptable to adults, children’s clothing retailer The Children’s Place is getting serious about adult clothing.

The retailer on Wednesday launched a new pajama and loungewear brand called PJ Place, specifically targeting millennials and Gen Z.

Ranging from $10.95 to $69.95, PJ Place’s products include pajama sets, robes, thermal sets, graphic tees, socks and slippers for young and old shoppers. This collection is sold online exclusively at PJPlace.com. Reality show star Khloe Kardashian and her mother Kris Jenner are among the many celebrities and influencers who have helped market the brand.

It’s not the first time a retailer has tried to sell adult-oriented products, but it’s the first for a fully adult-oriented standalone brand under the company’s umbrella. In addition to the eponymous store, the company also operates specialty children’s chains Gymboree, Baby Place and tween fashion brand Sugar & Jade.

“We are a leader in children’s pajamas, and our adult pajamas business has grown exponentially over the past few years,” said Jane Elfers, CEO of The Children’s Place, Inc. did.

“Our current adult pajama assortment is solely focused on matching the family look, but by introducing new fabrics, silhouettes and a touch of whimsy, we are making sure that our millennial and Gen Z customers are We recognized an opportunity to expand our adult pajamas assortment for direct appeal,” Elfer said.

The retailer has been selling holiday-themed family pajama sets for several years, especially for Halloween, Christmas, or Easter, according to Maegan Markee, senior vice president of marketing for The Children’s Place Inc.

“Over the past five years, the category has grown significantly,” Markee said. “We realized how much business we do with these and the opportunity to appeal to customers who have not yet parented.”

To that end, Markey said PJ Place aims to increase the company’s market share across the adult sleepwear and loungewear segment. The move is also designed to attract young millennials and Gen Z shoppers to the kid-friendly side of the business long before they become parents.

“This gives us the opportunity to maintain and maintain these relationships and ultimately transition these prospective parents to a stable kids brand,” said Elfers.

Maria Rugolo, an apparel industry analyst in charge of market research for NPD, said it was a smart move to target the adult sleepwear and loungewear market. The men’s sleepwear category nearly doubled in sales in 2021 and “continues to grow above that this year.” Sales of women’s sleepwear and loungewear also nearly doubled last year compared to the previous year, she added.

“The casualization of our wardrobe was already happening before Covid, but it really started during Covid,” added Rugolo.

https://www.wgal.com/article/childrens-place-just-went-full-grown-up/41601902 The Children’s Place has fully grown up