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SV Sports, which changed its brand name from Schuylkill Valley Sports in 2021, closed its last store in the Lehigh Valley area as restructuring continued – The Morning Call

SV Sports, which changed its brand name from Schuylkill Valley Sports in 2021, will close its last store in the Lehigh Valley area this summer as restructuring continues.

According to a news release, the Pottstown-based sporting goods retailer, founded in 1971, will close its location in Quakertown on June 30th. The Quakertown store’s SV SportsTEAM account will continue to be served by the company’s local contact group.

It was the last of the company’s first 19 fleets in the Quakertown store, 38 N. West End Blvd. Trainers Station shopping center.

In 2020, retailers closed nearly 12 stores, including locations at Palmer Park Mall in Palmer Township and South Mall in Salisbury Township.

Sporting goods retailers and team dealers providing uniforms, equipment, apparel and shoes to young, high school and college athletes celebrated their 50th anniversary last year with fresh branding, leadership and a vision of innovation for the future. rice field.

The company was acquired by veterans of the sporting goods industry, John Scipio (CEO), Jason Lutz (President) and Ralph Greene (Chief Marketing Officer).

According to the release, three executives have joined forces to take advantage of the opportunity to “inject cultural relevance into the team dealer model and provide empowerment opportunities to diverse communities.”

The brand then opened a new production facility in Souderton, Montgomery County, and two new locations at the Spooky Nook Sports Facility in East Hempfield Township, Lancaster County and the Lake Point Sports Complex in Emerson, Georgia. Two more locations are scheduled to open next year.

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“The future of SV Sports includes more athlete-focused positioning, an enhanced TEAM sales strategy, and complete digital transformation,” the release continues.

Randy Ruch, who was inducted into the Sporting Goods Industry Hall of Fame in 2012, founded the company under its original name Schuylkill Valley Sports in 1971 and has since grown into a regional chain of 19 stores in central and eastern Pennsylvania and New Jersey. .. ..

Ironically, Lutz, Scipio, and Green were all familiar with School Kill Valley in their own way.

Lutz has led Sneaker Villa from a family-initiated two-store operation in Reading, Berks County, to a $ 250 million lifestyle retailer operating as VILLA with more than 125 offices in 10 states. .. He later sold the company and merged with DTLR in August 2017.

Scipio began his 25-year career at Nike as a Florida team representative and was promoted to Team Sales with School Kill Valley as one of his accounts. Scipio eventually moved to Nike’s urban channel, selling $ 2 billion wholesale and $ 4 billion retail.

Green has more than 20 years of experience at Nike, has overseen Nike’s business in the eastern region (including SV Sports and VILLA) for several years, and has worked closely with both Scipio and Lutz to become Nike’s largest. Increased profits in the region.

“It’s important to create a different experience when consumers come to the door,” Scipio said in a restructuring announcement last year. “… I want to make sure that what we bring to market is a unique product.”

SV Sports, which changed its brand name from Schuylkill Valley Sports in 2021, closed its last store in the Lehigh Valley area as restructuring continued – The Morning Call

Source link SV Sports, which changed its brand name from Schuylkill Valley Sports in 2021, closed its last store in the Lehigh Valley area as restructuring continued – The Morning Call

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