Let’s not do it!McCormick’s “Let’s Go, Brandon” Super Bowl Appears | Screen | Pittsburgh

Let’s play the game. Let’s say the game is fantasy football. In fact, no, let’s be more accurate. It’s not just fantasy football, it’s a fantasy Super Bowl. Millions of viewers at home are waiting for everything, not just big games. They are also ready for everything else that accompanies it: for all incredibly expensive ads that act as interludes, not just halftime shows. What is your role in the game? Now, let’s say you were given only 30 seconds of advertising time during this insanely popular event. What is your strategy? What are you showing to the right audience at your fingertips?

OK, I already have the answer to you, so the conceit at the beginning is well advanced. Well, ok, I have Dave McCormick’s answer for you. During the Super Bowl, Republican candidate McCormick of the Pennsylvania Senate decided to show us (the unfortunate people in the Pittsburgh market) a true masterpiece of political filmmaking. It’s very mediocre.

McCormick has all the subtle techniques that anyone with a Macbook preloaded with iMovie can use, basically showing you the PowerPoint he created. Audiences chanting “LET’S GO, BRANDON” and some transition effects. (Dear readers, if you don’t know what “Let’s go, Brandon” means, please don’t explain and start me with your lifestyle instead.)

The images fade in to each other. The text fades out, appears in the traditional “text blur” transition, appears in no particular order above the image, and goes from blurry to clear. The relationship between text and images is neither particularly innovative nor interesting.On the stock photo of the car with a pump, we see a quote from economist “Inflation is the highest ever,” he said. The picture of Mark Zuckerberg, which looks like rubber, is Times “Big Tech is silent about conservative voices,” he tells us. Blurred images of police lights show things like murders are higher than ever.

Then the audio turns into a sudden cheer, the film is cut into an awkwardly large WordArt font, and “This is much larger than Brandon” is displayed. The text slowly zooms towards us and grows bigger and bigger. (Also, using the default options for adding text to a video in iMovie reminds me of how it literally plays, but I deviate.) And finally the conclusion! McCormick first appears in his short time. His photo is posing in front of the American flag wearing a puffer fish vest and holding a microphone. His voice reads, “I’m Dave McCormick. I approve of this message,” and his campaign slogan is “Fight for America to save America.”

Well, it’s okay.Now I’m not against the bare-bones approach — great French left-bank filmmaker Chris Marker Short film It is almost entirely composed of still images. (I go straight to hell to drag him into this. Sorry, Marker.) And I usually say, “I / my kid / my pet chimpanzee might have drawn.” I’m not the kind of person who ridicules something to say that! “But when you spend $ 70,000 to show something to the whole city In and around, we expect higher production quality than what we achieved when we made the video about the World War I 11th grade history-class naval arms race. I want an artificial object! I want a little magic of the movie!

When it comes to provocative action, it’s not enough to just say “Let’s Go Brandon”. Tell me what you do about Hollywood liberals: at least they know how to blow something up.

Let’s not do it!McCormick’s “Let’s Go, Brandon” Super Bowl Appears | Screen | Pittsburgh

Source link Let’s not do it!McCormick’s “Let’s Go, Brandon” Super Bowl Appears | Screen | Pittsburgh

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