Philadelphia, September 15, 2021 / PRNewswire /-A staple of college campuses with a late-night bakery concept, Insomnia Cookies today stands for Insomnia Athletes, a brand new sponsorship program aimed at supporting college athletes’ platforms and their sweet teeth. Announced the increase.
“Insomnia Cookies started with big ideas in a small dorm room and has grown into an enthusiastic supporter thanks to our willingness to continue to innovate.” Tom Calsona, Chief Marketing Officer of Insomnia Cookies. “We have the same motivation and passion for college athletes and will be with them at every stage.”
While Insomnia Cookies will sponsor athletes across multiple sports and departments, the program will focus specifically on two of the brand’s core communities: female athletes and esports athletes.
“Inquiries flooded July 1 When NIL is passed. So many student athletes have reached out to express their love for insomniac cookies.
The program’s esports division is in favor of the origin of Insomnia Cookies. Founded in 2003 by college students at the time Seth Berkowitz, The midnight bakery was created out of need. Berkowitz and his friends played Halo late into the night and preferred sweet treats to pizza delivery.
“Games are at the heart of the origin of Insomnia Cookies,” says Carusona. “And college esports athletes share Insomnia’s core value of doing different things. They are inspiring us to change the world of sports head-on and rethink our understanding of competition. . “
An additional pillar of insomnia athletes is aimed at supporting female college athletes. Insomnia Cookies have long been loved by college students across the country and have become a rite of passage for all students, but the brand feels it’s important to spotlight, support and celebrate the female athlete community. I did.
“Our classic and most enthusiastic consumer is women between the ages of 18 and 24,” said Insomnia Cookies Brand Director. Gabrielle Dolceamore.. “This is for them. We want to play a small role in leveling the competition and prioritizing fairness in the new frontier of university sponsorship.”
Whether it’s hard practice, mid-term study, team travel, or celebrating a big win, insomnia is a warm companion for female athletes to perform at their peak.
University athletes interested in applying for sponsorship of insomnia athletes can submit an application here.. The application will be reviewed on a rolling basis.
Insomnia Cookies is a fast-growing late-night bakery concept headquartered. Philadelphia, Pennsylvania, When New York, NY..Established in University of Pennsylvania Dormitory room by students at that time Seth Berkowitz, Insomnia Cookies has been feeding the insatiable hunger of loyal Insomniacs since 2003. Today, Insomnia Cookies has more than 200 locations nationwide and offers a variety of delicious cookies and sweets for in-store, local and nationwide delivery.
InsomniaCookies Launches NCAA Sponsorship Program | State
Source link InsomniaCookies Launches NCAA Sponsorship Program | State