Holiday shoppers navigate shortages and results vary

New York — Like many shoppers, Kathleen Webber realizes that in a widespread shortage, she’s struggling to get the right gifts for her three kids during this holiday shopping season. doing.

She is a 23-year-old son, Sony Corp. He promised to buy a PlayStation 5, but he couldn’t get a popular game console. So now Webber tells him he may have to get the next best thing: a second-hand smartphone.

Yardley, a resident of Pennsylvania, said the PS5 “I don’t know where to get it.” 1996 “Something like Tickle Me Elmos”.

Holidays have always been defined by disappointing out-of-stock messages for the most popular items. However, the supply chain roar caused by the pandemic has created an unprecedented shortage of all types of products, from chips that enter game consoles to more common items such as ties and pajamas.

Many customers buy early as the shortage is expected to worsen as the holiday season enters the final stages.

Some shoppers like Danny Groner have no choice.

Groner found the perfect answer on Amazon when he realized in early December that he needed a new tie for his wedding. A $ 7.99 thin black and white tie that he was told to make it in time.

However, four days later, he received an email message informing him that his tie was out of stock and would not arrive until January. As a result, a New York spokeswoman was in a desperate situation and was forced to return to the scene to tie in time for the approaching deadline.

“It didn’t matter to me whether it was ugly or not-it came here,” says Groner, who settled on a yellow and blue checkered tie.

According to the Adobe Digital Economy Index, Cyber ​​Monday (the largest online shopping day of the year) saw an 8% increase in out-of-stock message penetration compared to a week ago. From November 1st to November 29th, according to Adobe, the number of out-of-stock messages surged nearly double compared to pre-pandemic levels in January 2020, up 258% from November 2019. bottom.

In response, stores like Coles have added new online tools to help shoppers push into substitutes when their number one choice is gone. Shipt, a grocery delivery service owned by Target, now offers customers alternative suggestions based in part on previous shopping behavior. Obsess, a technology company that creates virtual shopping experiences for brands such as American Girl and Ralph Lauren, has also added a tool to recommend the next best item if a shopper clicks on something that is out of stock. We also offer quizzes to help you understand what they want.

But many shoppers aren’t happy with the alternatives, especially when it comes to essential toys like Spinmaster’s Gabby’s Dollhouse Purrfect Playset and Moose Toys’ Magic Mixies Magical Misting Cauldron. Some rely on eBay, which pays three times the suggested retail price. Experts also believe that if they don’t like what they see, they will look more at gift cards.

Many things are at stake for retailers. If shoppers can’t get what they want in one store, they may go to another competitor or simply don’t buy a replacement. According to the National Retail Federation, the largest retail group in the United States, this is expected to increase sales for the holiday season from November to December by 8.5% to 10.5% year-on-year.

According to experts, pandemic-trained shoppers are now trying out new brands and items when they can’t find their first choice. For example, in the spring of 2020, when consumer product makers and key retailers consumed large amounts of toilet paper, shoppers were forced to abandon their loyal brands and look for alternatives. ..

Things got even more complicated as Americans emerged enthusiastically from months of pandemic blockades and eager to shop again. Retailers and manufacturers of all kinds were also dragged by the shortage of containers to carry goods, bottlenecks at ports, and the shortage of workers needed to unload goods. And due to the global chip shortage, the list of gadgets that are hard to find is increasing. Many industry analysts believe that supply chain issues will not be resolved until next year.

Victoria’s Secret told analysts last week that nearly 50% of holiday goods are in transit. You said you ordered 200 million items during the fourth quarter vacation period, but 90 million items are delayed due to a blockage in the supply chain.

“Today, we have 30% less PJ in our system than we did a year ago,” Victoria’s Secret CEO Martin Waters told analysts. “That’s obviously bad for the business.”

Small retailers are even more struggling with shelf inventory. According to a survey conducted by the National Federation of Independent Businesses, a lobbying group for small businesses, 39% report that supply chain disruptions have had a significant impact on their business. Another 29% reported moderate effects and 21% reported mild effects. Only 10% of owners reported ineffectiveness.

Jim Silver, editor-in-chief of TTPM, a toy review site, says he always told shoppers looking for rare toys to show up at the store on Friday night when luggage arrived on the weekends. But shipments are so unpredictable that this season isn’t the case, he says.

On holidays, we advise shoppers to go online to see which store the product they are looking for is in.He also proposes to look for toys like board games made in the United States.

“What’s made here will have a better inventory,” Silver said.

Holiday shoppers navigate shortages and results vary

Source link Holiday shoppers navigate shortages and results vary

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