When Erykah Badu creates a new song, she usually starts with an instrument that is treated as an accessory, such as a bell, shaker, mallet, or tuning fork. That’s been the case since “Baduizm”, which debuted as a vocalist and producer in 1997.
“What attracts me, and you and everyone else, is that those frequencies and tones are connected to our organs and cells,” she said from her home in Dallas. “You can cancel a particular illness. You are vibrating the molecule away.”
Badu has long believed and practiced what she calls healing art. She became Doula in 2001 and Reiki Master in 2006. For her latest journey, she created a 58-minute instrumental piece. ““Ancient future medical music of the new era” of the meditation app Headspace. Released as part of the company’s Focus Music series, this wave is a gently undulating wave that is occasionally interrupted by deep bass reverberation.
“I feel that life is a healing process after healing,” said Badu. “Everything I make will reflect that.”
Badu’s composition is part of a whirlpool of ever-expanding music and mindfulness that only grew stronger during the pandemic. With no dance floors or concert halls to fill, many listeners turned to more calm and unobtrusive music to help calm their restless minds. Correspondingly, artists who may not have publicly adventured into this sometimes esoteric terrain now feel bold about doing so.
Last September, Diplo released his first ambient album, “MMXX,” and in early May, Sufjan Stevens released a five-volume collection of keyboard music called “Convocation.” Alicia Keys recently conducted a 21-day “meditation experience” at Deepak Chopra, available on his meditation app website.
New-age artists have been releasing meditation music on cassettes and CDs for decades, but now tech companies are happy to financially support music experiments that meet their goals. I am. Over the last 15 months of uncertain and uncertain months, the wellness app has grown like new subscribers seeking different experiences.
In the past, musicians could work with initiatives related to Van, Red Bull, or Toyota. This is a powerful brand that is willing to use deep pockets to earn the trust of young consumers. Today, the Mindfulness App plays a similar role, providing an artistic opportunity for the music industry in times of instability.
Headspace wanted to develop more music so that people could focus on their work. Last August, the company announced that it had appointed John Legend as Chief Music Officer. Legend has launched a monthly focus music project with licensed playlists of great jazz tracks. In addition to Badu’s contributions, subsequent articles feature original vocal-free work by artists such as acclaimed film score composer Hans Zimmer and rock band Arcade Fire.
“Musicians have always been interested. Can you evoke a particular spirit through songs and sounds,” said William Fowler, head of content for the material displayed within the Headspace app. He arrived at Focus Music “in the year when musicians with other plans took the time to find themselves on such projects” and “people who may be doing other things” to the company. “Access to” was given.
In March 2019, Moby debuted an extended composition album, Long Ambients Two, aimed at helping listeners fall asleep with Calm, which started out as a meditation app. After that, inquiries from other musicians flooded. Calm has limited experience in the world and hired Courtney Phillips, a former director of the Universal Music Group’s brand partnership, to become responsible for music and expand the library.
She continues her streaming premiere, but has asked artists such as country star Keith Urban and genre twister Moses Sumney to create original tracks. Calm has also released a series of hour-long “sleep remixes” of songs by universal artists, such as Post Malone’s “Circles” and Ariana Grande’s “Breathin.”
“Because we’re a tech company, we love to see: What are people coming here for? What do they want?” Phillips said. “According to Calm, piano is the most popular genre to date, so I want to make sure that it offers a wide variety of piano music to people. At the same time, I want to work with artists. Do what people don’t expect. “
Berlin-based technology company Endel has developed an approach to promote mental health through sophisticated European music. Instead of the bright colors and pleasing iconography of its competitors, the app is strictly black and white with a minimal interface. The company’s CEO, Oleg Stavitsky, professes to be obsessed with music in our video interview, proudly pulling out Laurie Anderson and Ornette Coleman’s albums. He said he was interested in digging deeper after mining his parents’ record collection.
“Once you start digging, you will inevitably reach Brian Eno at some point,” he said, referring to the producers and composers responsible for some of the breakthroughs in ambient music.
Most meditation app music loops or has pre-specified start and end points, but Endel’s output is more dynamic. The company has developed an algorithm that provides a personalized acoustic experience each time, taking into account factors such as time of day, weather, and a person’s heart rate.
Neoclassical composer Dmitry Evgrafov, one of Endel’s co-founders, provides the stem of the original music incorporated by artificial intelligence, but of course, the people in the company have other sources. I was curious about what would happen if it was from an artist in.
Grimes invented the sleep aid AI Lullaby, and Endel recently released a highly productive piece called “Deep Focus” from DJ and producer Richie Hawtin’s minimal techno alias Plastikman.
“When we talk to many of these artists, they are thinking or already doing this,” said Stabitsky. “They are looking for a low-risk and interesting way to publish their content.”
Hotin attended a series of Transcendental Meditation classes just before the pandemic swallowed his Western Europe. Currently, he takes 20 minutes to repeat the mantra twice a day. Those experiences lead a receptive crowd and remind him of the DJ’s ability to almost hypnotize.
“For all of its beauty, the techno and electronic dance music community has been riding this hamster circle for years,” said Hortin. “This was a really introspective moment to reconnect to music, machines, and other ways of thinking and production.”
Erykah Badu wants you to relax | Lifestyle
Source link Erykah Badu wants you to relax | Lifestyle