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Claudia Schiffer: “Fashion photography in the 90’s wasn’t made for immediate consumption” | Celebrities

Claudia Schiffer says fashion photography has never been “made to be consumed instantly via social media.”

The 51-year-old supermodel laments the industry’s changes, with digital media overtaking many print magazines to celebrate the launch of her photobook “Captive!”. Fashion photography from the 90’s related to an exhibition she curated at the Museum Kunstpalast in Dusseldorf.

Asked about the difference between analog and digital photography in fashion, she tells PENTA:

“Today, editing is done on-screen and images are instantly available via social media.”

The Queen of Catwalk suggested that the magazine was more culturally important, but the budget for filming made her travel longer and more connected with the people she worked with. “

She explained: “In the 1990s, magazines were like the Bible of fashion, and all covers and pages were enthusiastically analyzed. Budgets were much larger, and location shoots could literally last for more than a week, so these Many friendships have been formed on this trip. “

Some of her friends made on these trips, such as fashion tycoons Kate Moss, Naomi Campbell, and Helena Christensen, have become books featuring photographs of talented photographers.

Regarding the “strongest” snap of the book, Claudia said: Style conversation.

“The most memorable images are often provocative and challenge the perception of femininity. See Juergen Teller’s work. He shows you beauty in another way.”

This model reflects that the times are “resonating now” due to the current tendency of people to “collaborate” to come up with new ideas.

She added: “The boom was driven by a global desire for fashion and a range of media from MTV to legacy magazines such as Vogue and Harper’s Bazaar, and new security guards with style titles such as The Face, Self Service, iD and V Magazine. ..

“The 90s gave way to the birth of not only supermodels, but also superstar designers, stylists and photographers. And fashion. Vintage jeans, bodycon allia dresses and sneakers, Mark Jacobs’ grunge, or Helmut Lang. Wearing a Chanel jacket in a suit. — It was a unique, fun, and cool mix of high and low. Now that so many young creatives are working together and building from scratch. It really resonates. “

Claudia Schiffer: “Fashion photography in the 90’s wasn’t made for immediate consumption” | Celebrities

Source link Claudia Schiffer: “Fashion photography in the 90’s wasn’t made for immediate consumption” | Celebrities

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