Due to changes in college athletics earthquakes, Big Ten voted Thursday to add Southern California and UCLA as conference members from 2024.
The expansion to 16 teams will take place after Pac-12’s current media rights agreement with Fox and ESPN has expired, making Big Ten the first meeting to spread from the Atlantic to the Pacific.
The announcement came almost a year after Oklahoma and Texas officially accepted the invitation to the Southeastern Conference in July 2025.
“Ultimately, Big Ten is the perfect place for USC and Trojan horse athletics as we move into a new world of college sports,” said Mike Bourne, USC’s athletic director. “We are thrilled that our values are in line with the league’s affiliates. We also benefit from the stability and strength of the conference. The athletic performance of the Big Ten institutions. The conference is ours. Increased visibility, exposure, and resources that bring student athletes and programs, and the ability to expand engagement with passionate graduates across the country. “
Big Ten builds on its previous expansion into the country’s largest media market, a move that allows conferences to keep pace with the SEC as one of the most powerful entities in college sports.
Big Ten has expanded twice in the last few years, with Nebraska in 2011 and Maryland and Rutgers in 2014.
USC and UCLA meet the Big Ten academic profile. Both schools are one of the 65 members of the Association of American Universities, which is made up of prestigious research universities. All Big Ten Schools except Nebraska are members.
“Pac-12 is always sharing our values, continuing to innovate and working hard for student athletes and many fans,” said Martin Jarmond, UCLA’s Athlete Director. .. “At the same time, each school faces its own challenges and circumstances, and we believe this is the best bet for UCLA at this time. For us, this move provides more certainty in a rapidly changing era. And we guarantee that we will continue to be leaders in college athletics for future generations. “
The move to Big Ten will significantly improve USC and UCLA earnings.
Pac-12 distributed only $ 19.8 million per school in fiscal year 2021, which is by far the lowest in the Power5 conference. Big Ten’s school distribution was $ 46.1 million, second only to the SEC’s $ 54.6 million.
The Pac-12 struggled to keep track of the conference television network, but the Big Ten Network is the most established conference network.
USC and UCLA will take a step in football in both visibility and competition.
The televised game of “Pac-12 After Dark” starts from midnight to midnight in most of the country, making it difficult for meetings to be exposed. Pac-12 has teamed only twice in the College Football Playoff, Oregon (2014 season) and Washington (2016).
Losing flagship schools like USC and UCLA will be a big blow to the Pac-12, which has long and friendly relationships with the Big Ten, best shown in the Rose Bowl partnership.
Last August, the Big Ten, Pac-12, and Atlantic Coast Conference formed an alliance following the participation of Oklahoma and Texas in the SEC. At the conference, 41 members said they would take a collaborative approach to envisioning the future of athletics. The three meetings set up some sports scheduling arrangements and pooled resources to promote the welfare of athletes.
If Big Ten adopts two of Pac-12’s biggest brands in less than a year, the future of the alliance will look uncertain.
USC and UCLA will break the conference dating back a century.
The USC joined California, Oregon, Oregon, Stanford, Washington, and Washington at the Pacific Coast Conference in 1922, following UCLA in 1928. Pac-10 in 1968 and 1978, Pac-12 in 2011.
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Big Ten Voting to Add USC, UCLA as Member from 2024 | Ap-Sports
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