Pennsylvania

Berks County Roaster Firehouse Coffee Opens in Store

Originally from Fleetwood, Mike Adams has played his role as a first responder in literally saving lives for over 30 years. Now, in a figurative sense, he wants to save his life one cup at a time.

At the beginning of October, Adams opened the door to a new site for Firehouse coffee Along Route 222 of Maxa Tawny Township — the culmination of over a decade of work.

Built on the grounds of the former Smith & Crawl General Store and Maxatawny Post Office, Firehouse Coffee offers gourmet Java that Adams himself goes with roasted cups and bags on the spot.

Types range from traditional medium, dark, espresso, decaffeinated and breakfast blends to complex flavored coffees such as backdrafts with bacon and maple syrup notes. A combination of rudder track, aged malt whiskey and vanilla. A traumatic mama that mixes wild rum and caramel.

It’s all prepared using what Adams calls the “Coffee Roaster Cadillac.” This is a computerized device that guarantees to reproduce the same great taste in all batches.

“Our roaster has so many features,” Adams said. “It’s all about the time and temperature of the beans. It’s all computerized, so you can program and recreate that coffee over and over, but many older roasters can’t.”

Firehouse Coffee offers whole beans and ground beans, and K-Cup will be available “anytime”. You can also buy baskets and other gifts.

There are no plans to add seats to Firehouse Coffee, but free samples are always available and Adams is currently in talks to become a local cafe provider.

“Coffee Roaster Cadillac” is the way owner Mike Adams produces the best coffee he has ever tasted. (Reading Eagle — Andrew Kurup)

Learn rope

Adams, a professional flight emergency medical worker in Lee High Valley who graduated from a leading hospital, sought to enter the coffee business under the Java Medic Coffee brand in 2007.

The original idea was coffee, which was specially sold to healthcare professionals and sold online, but the actual roasting was outsourced at the time.

“I drank a lot of coffee as a paramedic,” he said. “A few years ago, we were all volunteers working 24 hours a day, 36 hours in a row just to keep the unit up and running.”

The name Java Medic didn’t get much attention, so in 2012 Adams, who has also worked on various firefighters and ambulance services in western Berks County, decided to adopt Firehouse Coffee.

But the biggest change happened two years ago when Adams visited California with a design that could buy the roasting business.

Instead, he decided to learn roasting techniques at Boot Coffee Campus.

“At that point, I had been sending post-patient remittances for 29 years. Basically, I just decided if I wanted to move on to a new career. Now is the time,” Adams said. “And in order to grow the business the way I want to move forward, I needed to manage roasting.

“I learned how to profile coffee and get it to where I felt it was one of the best coffees I’ve ever tasted.”

Firehouse Coffee owner Mike Adams and his wife Tracy and daughter Lily Mae both work in this business. (Submitted photo)

Dream house

With the necessary skills and access to resources, the next Adams was looking for a place where Firehouse Coffee could be called home.

When he finally settled in an old, dilapidated former grocery store on 15877 Kutztown Road, he didn’t know the history of the building over 100 years, or how much work he had before him.

“I didn’t know how bad the asset was,” Adams said. “It was basically full of all sorts of junk. My family helped me break everything and worked with me to clean up my property. Know how many dumplings there are. not.”

Adams worked almost entirely with local contractors, including nearby Fegley Signs and relatives of the Fegley family who owned and operated the store after Smith & Croll, dedicating a corner of the new building to an old photo of the property. I came to appreciate the heritage.

“It’s a little jewel in the history of Maxa Tawny Township,” he said. “I’m sure they sold coffee.”

Despite the scope of the project, the bright red industrial-style structure that stands in front of the store is exactly what Adams imagined.

“What you see on 222 is a vision of what I’ve always thought of,” he said. “It’s the same. Some of the buildings aren’t what I imagined.”

Firehouse Coffee, located in Maxa Tawny Township, opened its first physical location in October after operating online for nearly a decade. (Reading Eagle — Andrew Kurup)

Fire department for neighbors

As Firehouse Coffee becomes more established, 50-year-old Adams plans to shift his professional focus to business full-time.

“I think this will be my second career,” he said. “I didn’t do anything else. I’ve been in the paramedics for a very long time. I joined when I was 16.”

Still, of course, Adams expects him to be very involved in the community and maintain his positive power, albeit in a different way.

He hopes that revitalizing the devastated land and restoring part of the region’s history in the process is a positive introduction and a sign of the type of neighbor he wants.

Adams also continues to support his brothers and sisters, offering first responders on duty free coffee on every visit and 10% off all first responders purchased. ..

“I want to be a community-based business,” he said. “The plan is to serve the community well.”

Firehouse Coffee also sells its products online at firehousecoffee.com and ships them throughout the United States.

Firehouse coffee

Address: 15877 Kutztown Road, Maxatawny Township

Hours: Monday to Friday, 8 am to 4:30 pm.Saturday and Sunday, 10 am-4pm

Website: firehousecoffee.com

Berks County Roaster Firehouse Coffee Opens in Store

Source link Berks County Roaster Firehouse Coffee Opens in Store

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