Quite often there is a situation that even in cases where the owners of medical clinics and laboratories invested a lot of time and money in creating a website organization, ordering development services from professionals, in the end, receive an unfinished product.
Websites medical topics must obey some strict rules, non-compliance with which can lead to lower conversions, a deterioration of consumer behavior, and a decrease in sales.
The medical site must have several important functions – to represent the company, giving the desired information to patients/customers, provide an opportunity to make an appointment, and inspire confidence, so visitors do not doubt that the organization can be trusted to your health. A lot of time should be allocated to healthcare web development, otherwise, the site will have to be fixed.
What a modern medical website should include:
● a competent arrangement of blocks;
● Functionality for online consultation;
● online booking for an appointment;
● real photos of doctors and clinics;
● reviews of customers;
● information about the cost of services;
● information on participation in ratings;
● diplomas, certificates.
● healthcare app development should be done
No adaptive version
One of the most critical mistakes often encountered on sites with medical themes – the inability to use it from mobile devices. Most likely, the site was made 3-8 years ago and has not changed anything since then. The site must be adaptive, i.e. adapt to any device from which it is opened. It’s not just about smartphones and tablets – many sites display incorrectly even on different monitors.
Errors in structure and usability
The vast majority of today’s sites have a similar structure that allows for a specific user experience. Clinics sites are no exception. The rule of 15 seconds works here – if during this time the user has not found the necessary information – he will go to another resource.
Numerous studies confirm: Users assess the reliability of the company by the appearance of the site. By conventional wisdom, to change the design on the site should be every 4-5 years. Or at least make a few important updates to make the site look modern.
But it’s not just about making everything pretty or chasing current trends. There are a few things that make any design bad.
This error concerns the design of landing pages describing the services of the clinic. If people can’t read the text on the site, they’re more likely to click back, too.
Therefore, you need to:
1. Use a large font size. You don’t have to put a huge size, but the 8pt size is not very easy to read.
2. Choose readable fonts. You’re supposed to read sans serif fonts better than serif fonts. But I don’t think you should go too deep into this. The main thing is not to use Comic Sans (or anything remotely similar).
3. Use more free space. If you don’t have enough space on the page, it becomes uncomfortable to read.
4. Use contrast.
No transparency of prices
Prices should be specified, but not in the format of a standard price list of the clinic, where the user must add up several manipulations to calculate the cost of treatment. If complex treatment is expected, a clear calculator should be placed on the site.
Check the robots.txt file and the sitemap
Robots.txt is a simple text file that allows or disallows search engine crawlers to crawl specific pages. A sitemap is an XML file that helps search engine crawlers understand the structure and layout of your site.
Make sure you use HTTPS
HTTPS is a protocol for the secure transmission of data between the server and users. In other words, it means your site is secure. HTTPS sites have a special icon in the address bar and the URL starts with https://: